Tuesday, May 11, 2010

Toyota's Second Coming.

When we hear the name or Toyota several things come to mind. One is Japanese ingenuity, the other is quality automobile at a cheaper price. Some may say its a name linked with success and the only car to dethrone and conquer the American automobile industry who isn't even an American brand. Basically Toyota is linked with success and greatness, but the fact of the matter is greatness doesn't last for long.

The financial crisis has hit a lot of companies, well if not all companies and some of them even had to file for bankruptcy while others had to merge with other companies to save themselves. A lot of people thought that Toyota wouldn't that be affected since it has gone through a lot and is one of the most stable automobile companies in the world.

However, even the great Toyota wasn't spared but they were able to still maintain the edge with the launch of their Hybrid car the Pruis, the first of its kind in the whole world. But it wouldn't last long because they were in a bad shape and it showed when Volkswagen over took them to become the world's number 1 automobile producer. To make matters worse they had to recall their hybrid Prius' and Camrys because of manufacturing defects.

There is a light at the end of the tunnel and Toyota has recently ended its fiscal year with profit even though there has been a lot of bumps in the road. Akio Toyoda is optimistic with this result and who shouldn't be? They were able to weather the storm but it is not yet over, Toyota has to still increase its unit sales.

Beware because Toyota will look to jump back from its loss and will try to regain its title of being the world's leading automaker. This is the start of Toyota's second coming, expect an increase in new models to push for more unit sales.

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